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Our Mission

To connect storytellers and help them improve and complete their TV, Commercial and Film projects

Meet The Team

Colby Gaines

Producer & Co-Founder of GreenlightGO

Colby Gaines is an executive producer and founder of Back Roads Entertainment, a New York and Austin-based content creator specializing in comedy and lifestyle programming.

Since establishing the company in 2011, Gaines has created, sold and produced over 30 series, specials and pilots including 50 Central (BET) starring music icon, actor and entrepreneur 50 Cent, Big Bad BBQ Brawl (Cooking), Joking Off (MTV), Lake Life (DIY) and Culinary Beats (Yahoo) among many more.

Previously, he was the co-founder and owner of Leftfield Pictures, a production company best known for juggernaut hits such as Pawn Stars (History), American Restoration (History) and the Oddities franchise (Discovery).

Michael Hirschorn

Producer & Co-Founder of GreenlightGO

Michael is the multi-Emmy Award-winning CEO of Ish Entertainment, a New York-based production company active in scripted, documentary, and reality TV. He is also a contributing editor to the Atlantic and a contributor to numerous publications, including New York Magazine and the New York Times. At Ish, Hirschorn's recent film, Gringo about the tech millionaire John McAfee, premiered at Toronto before airing on Showtime. Ish's series This Week at the Comedy Cellar currently airs on Comedy Central. Hirschorn is a member of the Leadership Council for Oxfam.

Amy Wallace

Amy Wallace has has over 16 very successful years in the Film and TV industry, starting out in Auckland, New Zealand as a Producer's Assistant on Feature films. She has worked for almost every network in the states and has overseen millions of dollars in budgets.

Brian Meece

Chief Strategy Officer

Brian co-founded a major crowdfunding platform that helped raise millions of dollars for media-makers and other creatives all over the world. He's been featured in the A&E documentary, The Startup Factor, produced by an Emmy Award winner.

Samantha Jackson

Samantha Jackson has been VP / Head of Production at multiple Production Companies in NYC since 2011. Prior to that, she resided in London and was responsible for Production Management of over 200 hours of commissions and co-productions at Discovery International Networks.

John Sobocinski

Head of Enterprise Sales

John has led sales operations for some of the worlds largest outsourced broadcast solutions providers.  His extensive expertise in client needs analysis, combined with his personal and consultative approach, has helped him seamlessly pair a myriad of production services to 1000’s of hours of programing. Clients served include Netflix, Amazon, MLS, Fox, Al Jazeera, ABC, NBC, CBS, Sony, MTV, Funny or Die, Food Network, Viacom, ESPN, Discovery/Scripps, Nickelodeon and A&E, among many others.

Alexis O’Donnell

Community Coordinator

Alexis is a recent graduate from NYU’s Gallatin School of Individualized Study where she majored in Storytelling and Engagement for the Modern Entertainment Industry, with a minor in producing. Alexis is also Development Assistant at Back Roads Entertainment.